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TikTok Gelar TikTok Ad Awards 2024 di Indonesia untuk Merayakan Kreativitas Pemasaran

Dejurnalis.Com

Selasa, Juni 04, 2024

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TikTok Gelar TikTok Ad Awards 2024 di Indonesia untuk Merayakan Kreativitas Pemasaran

dejurnalis.com-TikTok baru-baru ini menggelar acara TikTok Ad Awards 2024 di Indonesia sebagai bagian dari upaya merayakan kreativitas dan inovasi dalam kampanye pemasaran. Acara ini merupakan bagian dari serangkaian penghargaan yang diadakan di enam negara Asia Tenggara lainnya. Dalam ajang ini, ratusan brand dan agensi berpartisipasi dengan menghadirkan kampanye yang menginspirasi dan menghibur komunitas TikTok.

Penghargaan ini memberikan kesempatan bagi brand untuk menampilkan kampanye yang tidak hanya kreatif tetapi juga mampu mengubah paradigma dalam industri pemasaran melalui platform TikTok. TikTok juga memberikan pengakuan kepada brand atas kontribusi mereka terhadap industri ini.

Ajang penghargaan ini terbagi menjadi empat kategori utama, yaitu Best Branding Campaign, Best Commerce Campaign, Best Performance Campaign, dan Best Local Hero Campaign. Setelah melalui proses seleksi ketat yang melibatkan juri dari dalam dan luar industri, empat brand lokal Indonesia berhasil meraih peringkat Gold.

Blu by BCA Digital meraih penghargaan Best Branding Campaign dengan kampanye 'Kastemer Ngablu' yang menghadirkan interaksi nyata antara pelanggan dan customer service. OMG berhasil memenangkan kategori Best Commerce Campaign melalui kampanye 'Empowering Women, Empowering Dreams: OMG Oh My Grande', sementara Somethinc meraih penghargaan Best Performance Campaign melalui kampanye #KulitKalem.

Selain brand besar, UMKM juga berhasil meraih penghargaan melalui kampanye 'Sambel Nikmat, Wangi Cita Rasa Tradisional' dari EatSambel, yang memenangkan kategori Best Local Hero Campaign. Keberhasilan mereka menunjukkan bahwa kreativitas tidak tergantung pada skala bisnis, tetapi pada kemauan untuk berinovasi.

TikTok Ad Awards 2024 menyoroti pentingnya keaslian, kreativitas, dan keberanian untuk bereksperimen dalam kampanye pemasaran. Acara ini juga menjadi ajang pembelajaran bagi para brand untuk terus mengembangkan kreativitas mereka tanpa batasan, sesuai dengan semangat TikTok dalam mendukung ekosistem kreatif.

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